Born to be killed

Laura Eibeck
Educational project, 2020


Animated Posters, Zine
Concept, Animation, Poster design


Livestock farming causes 14.5% of global greenhouse gas emissions, the second highest source of emissions and greater than all transportation combined and is therefore one of the main reasons of deforestation, biodiversity loss, and water pollution. On top of that, animals in factory farms are kept in brutal conditions and bred to maximize meat production at the expense of their own welfare. They are literally born to be killed.

Oh hey, it's bae!
We are bae - a multidisciplinary design startup.
Our mission is to bring ideas to life,
to visualise them through all media,
to make brands feel beautiful and to make people happy. 
We are far ahead
before anyone else.
We love great design
before anything else.
We love you
before anyone else.

Fortunately, it's pretty easy to stop this exploitation and reduce the own ecological footprint by eating less or, even better, no meat. The poster series "Born to be killed" tries to call on people's empathy through emotional statements to raise awareness for the downsides of animal agriculture and meat consumption.
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